Corporate video production aims to reach more customers, educate people about the brand more efficiently, and raise brand awareness. It’s no longer an expensive marketing method that only big companies can afford.
The rise of social media has given everyone a chance to create video content, but it does not mean you should entirely depend on free options.
Invest some of your budget in creating videos to make the most out of it. If you wonder how long a corporate video should be, make sure it has the following features.
Focus On Their Needs, Not Your Products or Services
According to reports, 69 per cent of people prefer video over text when learning about a product or service.
If you continuously tell viewers how great your product is and what it can do, you’re doing them a disservice.
People will get bored and leave your videos. Instead, think about what your audience needs and talk about their problems. Show how your product or service can solve these problems.
Call To Action
A call to action is a must in every video. Even if you’re not selling your product or service, a call-to-action will help viewers know what to do next.
A good example is the “Shop Now” button in fashion videos. Instead of just watching people wear fabulous clothes, they can buy them now.
It’s about convenience, and it saves time for viewers who don’t have to go somewhere to buy the product.
Add Humour
A good laugh helps ease tension and lighten up viewers’ moods. A humorous video can also help your brand be memorable in people’s minds, thus creating a positive association that would make them think of you when they need something related to your business.
It’s a great way to reach your target audience, and it can be done even without going overboard.
Add Music
Adding a beat to a corporate video makes it look better and gives it a more professional feel. By matching background music with the flow of the video, you’ll be able to hold your audience’s attention better.
The same goes for voiceovers, as it will sound more natural with music playing in the background.
Make It Shorter Than Five Minutes
Many people’s first instinct is to create long videos because they think people have all the time in the world to watch them.
If you push people to watch your video for more than five minutes, they might lose interest midway through and stop watching altogether. When determining how long a corporate video should be, you must make sure your message is concise to be easily understood by everyone.
Test Your Video
Watch your video yourself and get feedback from the people close to you. If it achieved the objectives, then you’re good to go.
After watching it, ask people who are not part of your business if they know what your brand is about. If their answer is negative, then that’s a sign that you need to work on a better video.
Upload To a YouTube Channel
Create a YouTube channel so you can upload your videos and have them play automatically in different resolutions, from mobile phones to smart TVs.
It’s also easier for viewers to share your content if they know you have a presence on the biggest video sharing website in the world. You can link it to your website to help drive traffic.