Are you thinking of starting your clothing line? Great! But have you considered how to source for garment tags in your clothing line or you think it’s not necessary?
Garment tags are a necessary devil that cannot be treated with levity or an iota of insignificance for anyone looking to establish a stand out clothing line.
Wait a minute, if you walk into a clothing store and the vendor presents you two fabrics, both of the same quality, one with a luxurious or your preferred designer tag and the other with no garment tag or any means of identification whatsoever. Which would you think as superior in quality or more desirable?
The one with a tag, right? That being the case, you have to disperse the notion that garment tags are another wasteful expenditure. It is a completely wrong notion.
As you can also deduce from the earlier illustration cited, garment tags can break or make a sale. And if I’m not mistaken you are starting a business to make sales and earn the highest possible profit, isn’t that correct?
Now let’s look at the importance of garment tags from a microscopic lens.
- Garment tags communicate a message to your customers: information like garment size, laundry instructions, amongst others that can help your customer in making a purchase are mostly found on the garment tag.
- Garment tags helps in branding: Brands are intangible assets including, but not limited to, names, signs, logos or a combination of these. Garment tags present a platform to promote these assets, therefore increasing your brand’s awareness and at the same time contributing to increasing your business’ value.
Businesses with brand equity fetch shareholders more money in an acquisition deal compared to businesses that have not invested in their branding.
- Information regarding the materials used in making the garment can be found on garment tags. Today’s customers are more conscious about the environment and you can communicate your stance on sustainability in terms of what you used in making the garment via the garment tag.
The use of non-biodegradable materials like plastic in making a garment raises a red-flag and may impinge your revenue.
- It helps in determining your market share. Nowadays, there are many third parties who carry out independent research in the market to determine who dominates the market. By having a garment tag on your clothes, they’ll be able to ascertain your brand’s position in the market. This holds immense benefits for your clothing business. For one, you don’t end up in the nameless “others” category.
These are some of the notable benefits that’ll accrue to you if you invest in garment tag for your clothing line.
Again, an investment in your clothing business’ garment tag is worth every penny and will yield multiple returns both in the long and short term.
Keep in mind that, some countries like the USA, Canada, UK, New Zealand and a host of others have regulations you must comply with when it comes to garment labelling.