When we buy a product, we usually don’t spend much time thinking about the bottling process. However, the company that produces it has certainly spent many hours when it came time to make a decision between one bottle and another. Not only does it matter in the brand’s image, but it can also affect the quality of the product itself. Here is an explanation of why the bottling process matters.
The Bottle Is a Key Element in Branding
If you think about it for a minute, you will easily understand how important bottling is for a brand. Let’s use the example of Coca-Cola. Is there anything more easily identifiable than one of their bottles? It complements their logo perfectly to create a brand image that everyone recognizes immediately all over the world, the second they see one.
The size of the bottle matters as well. If a company tries to add value to the liquid that they sell, they will make sure to place a very small quantity in them. Therefore, they will require a small bottle filling machine, in order to send a clear message to consumers: Every ounce of our product matters. In the mind of those who will buy it, it will translate into quality. Of course, the design of the bottle has to be well thought if the brand wants to be identified easily by it. The best examples existing on the market are perfume bottles. Some of them are recognizable from their shape, size and colour.
The Bottling Process can affect the Quality and Shelf Life of a Product
The bottling process can greatly affect the quality of the product. If a particular attention isn’t given to this phase of production, there can be sanitary issues that could cost the brand greatly. It could also destroy its reputation in no time at all. Bottling can also slow down production if the line speed is not sufficient. A good equipment is necessary to start with, but maintenance is also essential for ensuring a prompt delivery of the product to the distributors. If the machine is in perfect order and adapted to the product, it will ensure a consistent production flow and the quality of the product will always be optimal.
Bottling the product properly is essential to make sure that it remains fully protected from external conditions. Otherwise, it could affect its shelf life. The process should ensure that the product is securely sealed and packed in a way that maintains its quality in the long term. Only this way can it extend its shelf life. If someone buys a product with an expiration date on it and it has already perished before, the costs could be extremely high for the brand, and the bottling process may very well be the culprit.
In conclusion, the bottling process is a vital part of bringing a product to market, because it affects its overall quality, presentation and safety. Companies must ensure that the bottling process is carried out correctly to maintain customer satisfaction and brand image, but also to comply with regulations, whenever they exist.